Animal Testing (2009)
Jung von Matt/Elbe, Hamburg, Germany
The next two adverts are both very similar in the concept that they use.
Initially these three adverts look like perfume print adverts- the colours, fonts used, images, format and style of the adverts suggests a typical perfume advert. The aim is to attract the usual viewer who would look at and be influenced by such adverts, and therefore this exact format is extremely effective in drawing in the right target audience that they aim to execute their message to. At second glance, however, it becomes clear that these perfume names are in fact names related to death: torture, mort, victime, and the perfume bottles in the images contain animals who have been tortured. |
These adverts are in fact for animal testing awareness, and showcase the effects that consuming perfumes tested on animals causes.
These adverts do have quite a shock factor, once the audience realizes what they are actually for. They are exceptionally effective in targeting the exact consumer who needs to be aware of the issues. These adverts aim to encourage guilt and then feelings of ignorance and foolishness for taking interest in the ads before realising what they were for. |